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George Varughese founded General Rubbers, with its Midas brand of retreading materials, in 1969. Since then Midas has been supplying Tread Rubber, Precured Tread Rubber and other retreading materials to India and the rest of the world.


Midas is now India's most popular brand of Tyre Retreading Materials with more than 24000 tons sold every year. Besides India, Midas currently has satisfied customers all over the world from South America to Africa and from Europe to Australia. We are constantly expanding our dealer network to enable our users to have easier access and better service. From the beginning Midas has tried to grow through innovation and R&D. Our compounds are constantly being improved with the latest technology to provide better mileage and a trouble free performance. Take a look at our testimonials section for some comments from our customers or contact us for references.


Our factories and office are located around Kottayam town in Kerala, which is known as the Natural Rubber capital of India. We look forward to helping customers meet their particular needs, whether it is a faster delivery or a special compound.


Please contact the following for any questions or email us at:


Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Fax: +91-481-2561155
George Varughese, MD +91-481-2561215
B.F Varughese, Director +91-481-2561215
Paulose Varughese, Director +91-98462-61215
A.C Mathew, Marketing Manager +91-481-3290241
Manoj Mathews, Exports Manager +91-94472-08363


Latest Brochures have been uploaded


Because of the drop in prices of raw materials, especially Natural Rubber and the favourable exchange rate, Midas is happy to announce that prices of most of our products have been reduced. Please contact us at manoj(at)midastreads.com for the latest prices.


BDE design is now available in 230mm width with other dimensions being the same. 

RM30 design is now available in 230mm width.

Midas has partnered with its customer in Norway. All Midas products will be available through GUMMISERVICE PRODUKSJON AS in Norway, Sweden and Denmark.

In Guatemala, Midas has partnered with...


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